Ever since Die Another Day (James Bond), I was smitten by Pierce Brosnan. Yes, I was really young… So he might have been my first old man crush! But can you blame me? He is a beautiful salt and pepper man. Imagine my surprise when I woke up on Saturday morning and while doing my early social media checks I see tons of tweets and tags about James Bond going desi. Yes… DESI!
Indian products have never been endorsed by Hollywood actors so this has taken India by surprise. We have often seen the Western world borrow Bollywood beauties like Aishwariya Rai and Sonam Kapoor, which is why this has been pretty entertaining for me. Also because the product is called Pan Bahar, it is a brand of the infamous chewing pan masala that is widely used around India. It is a bit like the habit of smoking but often has no tobacco or nicotine, although it still contains harmful ingredients that can be injurious to health.
If you have ever traveled to this part of world, you would be familiar with seeing men and some women randomly spitting red stuff on walls or on the ground (while you are walking) .
Because of the harmful effects of this product and the infamous reputation it has in India (although extremely popular), the tweets and memes have been hilarious! My favourite headline was “Licence to spit” (you know, like James Bond licence to kill?, pretty funny, right?)
Nevertheless, I am still in love with the advert and I think it is time India made use of some Hollywood faces!
Take a look at the super bad(ass) video here…